The magazine is an excellent means of communication to inform on different topics or in a specific area. Although when we hear his name almost always comes to mind the publications that we can find in kiosks and stationers, there are also professional journals, academic, and business and, ultimately, for more specialized and reduced audiences.
Behind every magazine, there has been an idea previously. Someone or a team of people have decided to take the step of creating a public forum in which to disseminate information of general interest to the population or a specific audience. However, a magazine idea has to be well developed, argued and with an action plan that must contemplate different aspects, including graphic design. As it happens when printing catalogs, business cards, envelopes, brochures or flyers, among other products, these require a previous layout so that all its elements are printed and can be bound correctly What aspects should be considered?
Who Will Be My Primary Reader?
Before deciding on the design criteria of a journal, a series of questions should be answered to define its parameters and scope. First of all, we must specify what the profile of the public we want to address, that is, who we want to be the reader of our publication is. Having a well-defined target, it will be much easier for us to continue with the project and define the contents that will be incorporated, the style and, above all, the aesthetic or design criteria. It is not the same to publish a magazine for teenagers than for a reader between 40 and 60 years old.
What Periodicity Will My Magazine Have?
How often will it be published? Generally, a magazine can be published biweekly, monthly, bi-monthly or quarterly. There are also some that make two editions a year and even one. Everything will depend on the type of magazine that we are doing and its pages (of sale to the public, by subscription, etc.) and above all of the availability of contents. An associative magazine, for example, will not have as much information at its disposal to be published every month. On the other hand, another publication with a topic of general interest or consumer and that is sold to the public, and surely it will be able to launch it to the market more frequently.